Similarly, I remember a vacation in the New Hampshire mountains with relatives who taught at the ski school. I begged for a giant red sucker ALL WEEK. I finally got it, and it was gross. Plain disappointing. I was so embarrassed, and knew my parents would turn it into a lesson of, "We're never getting you crap again," that I ate most of it, ditching the last bit in a snow bank.
Today M and I were at the mall returning some fancy Stride-rites that had broken after 6 weeks and she started whining for a gumball. "Not now," I said, maybe next time. We passed the machines again and the whining began. "OK, we'll come back after lunch." We had a lovely lunch, and she got a grape gum-ball for dessert with her allowance money. She chewed it, made a face and said, "I thought it would taste better." She chewed a few minutes longer and then spit it out. "I'm sorry it wasn't as good as you hoped." She said she'd try cherry next time. Fine by me.
She has tried and been able to make an honest appraisal (she didn't like or finish) a chocolate and-sprinkle-covered donut, a pink frosted cookie at the school picnic, several kinds of candy from Regina's candy store, Oreos (Paul Newman-Os,) and s'mores. She recently handed over a half-eaten Rice Krispie treat, and even a half-finished ice cream cone, just because she was "full." (Would NOT have stopped me as a kid!)
Allowing children to have access on a fairly regular basis to sweets and treats within the structure of family meals and snacks, presented in a pleasant and neutral way with a variety of other great foods takes their power away. I deal with less whining, I trust her to eat something because it tastes good to her, not because she has to prove a point or craves something that is overly controlled.
Do you have any memories of forbidden fruits not living up to the hype? Foods? Experiences as well? That NKOTB concert you begged to go to? The perm you wanted? Sex?